Targeting Today’s Job Seeker
Today, employers face a rapidly shifting recruitment landscape. Changing demographics are transforming the workforce while technological innovation is creating new jobs or altering old ones forever — and challenging traditional expectations about how work can or should be done.
Simultaneously, job seekers have access to tools that help them proactively search for jobs. Constantly connected to the Internet via their mobile devices, they can choose whether to take their time and carefully research potential employers online or to apply almost immediately when a role they’re interested in appears online.
All of this activity creates data which can be a powerful resource for recruiters seeking to target the best candidates. The problem is: There is just so much of it. So how do you filter out the noise and identify the insights that lead to action?
In Targeting Today’s Job Seeker, the Indeed Hiring Lab shines a spotlight on some of this data to provide insight into the who, where and how of job search in the 21st century — and what this means for employers.
Here’s a taste of what we cover:
What Millennials do — and don’t — want to do
Millennials are the most educated generation we’ve ever had, and it shows in their job preferences. From Indeed data we can see that occupations requiring a considerable investment in training and education, such as Healthcare Support, Computer & Mathematical and Legal, tend to get an above average share of interest from the youngest generation in our labour force.
But there’s a flipside: Blue collar jobs receive considerably less interest from Millennials. Which occupations are most affected by this interest-deficit and how should employers tackle the problem? We investigate in the report.
Job search peaks on Monday mornings
We’ve all heard of the Monday morning blues, and it turns out that we can back it up with hard numbers. Job seekers use Indeed to find new opportunities nearly around the clock, but search data shows that the most popular time to search for a job is Monday morning, just before lunchtime.
Should employers be concerned? Or could this represent an opportunity? We dig into the numbers and what they mean in the report.
Interest in flexible work arrangements is surging
The opportunity to work on a schedule that best suits the job seeker is gaining in importance. Indeed data shows that search terms associated with flexible work arrangements, such as “part-time”, “remote work” and “telecommute” are on the rise around the globe. In the US, searches for flexible work arrangements grew by 58% between the start of 2014 and the end of 2016.
How should employers respond to this trend, and how could it help boost diversity in the workplace? We explore the possibilities in the report.
The unstoppable rise of mobile
Mobile devices now account for the majority of job searches conducted on Indeed. In some occupations, however, that majority is especially overwhelming. For instance, occupations in which job seekers are on their feet and active in their roles, such as Production, Transportation and Construction, have significantly higher mobile utilization rates, sometimes as high as 75%.
In the report, we explore in detail why it’s more critical to make your entire hiring process as mobile friendly as possible.
Download Targeting Today’s Job Seeker here to learn how you can better target today’s job seeker.