Searches for Supermarket Jobs Surge after Hiring Pledges
Jobseekers react to creation of thousands of new jobs amid uncertain outlook.
Jobseekers are reacting to hiring announcements in this uncertain and rapidly evolving situation by searching for newly created jobs. Searches for large supermarket brands surged from their usual 1% run rate to over 10% of all searches on Indeed on 21 March, after many companies announced they were hiring more staff. The share of searches for Tesco, the UK’s largest food retailer, increased 13 times compared with the prior week.
These trends show jobseekers are flocking to the opportunities they can find as indicators point towards an economy in decline. While the scale of the increase in Universal Credit claims shows these new jobs will not be enough to make up for steep cuts elsewhere, they may provide a temporary lifeline for many.
We analysed jobseeker searches using keywords that contained the brands of ten large food retailers: Aldi, Asda, Co-op, Iceland, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose.
Pawel Adrjan is Head of EMEA Research at the Indeed Hiring Lab and a Research Fellow at Regent’s Park College, University of Oxford. Before joining Indeed, Pawel spent over a decade in investment banking, holding senior roles in risk management, credit ratings advisory, and treasury at Goldman Sachs and Barclays in London and New York. His research focuses on a wide range of labour market topics, such as wages, pensions and the impact of technology on jobs. Pawel speaks Polish, Spanish and French. He has completed a B.A. in international studies and a B.S. in economics from the University of Pennsylvania and an M.Phil. and a Ph.D. in economics from the University of Oxford.