{"id":14398,"date":"2023-11-09T05:00:00","date_gmt":"2023-11-09T10:00:00","guid":{"rendered":"https:\/\/www.hiringlab.org\/en-ca\/?p=14398"},"modified":"2024-01-04T12:08:20","modified_gmt":"2024-01-04T17:08:20","slug":"holiday-hiring-appetite-cooler-this-year","status":"publish","type":"post","link":"https:\/\/www.hiringlab.org\/en-ca\/2023\/11\/09\/holiday-hiring-appetite-cooler-this-year\/","title":{"rendered":"Holiday Hiring Appetite Cooler This Year, While Job Seeker Interest Rebounds"},"content":{"rendered":"\n<p><strong>Key points:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As of November 3rd, Canadian holiday job postings were down 30% from a year earlier, as seasonal recruiting started slow in September, and failed to catch up in October.<\/li>\n\n\n\n<li>The drop-off over the past year has coincided with a broader decline in Canadian job postings, but holiday postings in early November were at their pre-pandemic level while overall postings remained above, suggesting factors beyond the macro-economy \u2014 such as the rise of e-commerce \u2014 are also weighing on seasonal demand.&nbsp;<\/li>\n\n\n\n<li>The share of total job seeker searches mentioning holiday-related terms is higher than it\u2019s been in recent years; consistent with weaker economic conditions facing those looking for work, while also suggesting an easier hiring environment for seasonal employers following some challenging years.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Every September, Canadian employers start recruiting workers for the holiday season, ramping up their efforts even further in October. However, in early November, Canadian holiday-related job postings on Indeed were down 30% compared to a year earlier. Seasonal recruitment started slow in September this year, and while it picked up in October, it wasn\u2019t enough to close the gap. Instead, holiday-related job postings as of November 3rd were similar to where they stood at the same point in 2019 (-0.4%).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"868\" src=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120622\/image.png\" alt=\"Line chart titled \u201cHoliday job postings are lagging last year\u2019s trend\u201d shows the level of Canadian holiday job postings, indexed to February 1, 2019, with three lines representing their trend in 2019, 2022, and 2023, respectively. As of November 3, 2023, holiday postings were similar to their level in 2019, but down 30% from where they stood a year earlier.\" class=\"wp-image-14400\" srcset=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120622\/image.png 1600w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120622\/image-300x163.png 300w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120622\/image-1024x556.png 1024w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120622\/image-768x417.png 768w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120622\/image-1536x833.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\"><em>Line chart titled \u201cHoliday job postings are lagging last year\u2019s trend\u201d shows the level of Canadian holiday job postings, indexed to February 1, 2019, with three lines representing their trend in 2019, 2022, and 2023, respectively. As of November 3, 2023, holiday postings were similar to their level in 2019, but down 30% from where they stood a year earlier.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Both the macro and industry-specific trends appear to have impacted holiday postings. These job ads \u2014 which include terms like&nbsp; \u201choliday,\u201d \u201cseasonal,\u201d and \u201cChristmas\u201d in their job titles \u2014 are predominantly for retail-related roles, as more than half of seasonal postings in October were for some form of sales associate or customer service representative.<\/p>\n\n\n\n<p>As of November 3rd, economy-wide job postings were down 27% year-over-year, similar to the decline in holiday-specific posts, pointing to the latter\u2019s link to the recent broad-based decline in employer demand. But despite the annual decline, total Canadian job postings were still up 18% from four years earlier. As a result, holiday posts represented only 1.2% of all postings as of early November 2023, down from 1.5% at the same time in 2019.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"877\" src=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120622\/image-1.png\" alt=\"Line chart titled \u201cSeasonal postings have declined as a share of total job postings,\u201d shows the share of Canadian job postings including seasonal-related terms in their job titles as of November 3, between 2018 and 2023. Seasonal job postings dropped more than others during the pandemic, and their share of total job postings hasn\u2019t fully recovered as of November 2023.\u00a0\" class=\"wp-image-14401\" srcset=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120622\/image-1.png 1600w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120622\/image-1-300x164.png 300w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120622\/image-1-1024x561.png 1024w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120622\/image-1-768x421.png 768w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120622\/image-1-1536x842.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\"><em>Line chart titled \u201cSeasonal postings have declined as a share of total job postings,\u201d shows the share of Canadian job postings including seasonal-related terms in their job titles as of November 3, between 2018 and 2023. Seasonal job postings dropped more than others during the pandemic, and their share of total job postings hasn\u2019t fully recovered as of November 2023.\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<p>This drop-off in holiday posting share from 2019 suggests other trends beyond the macro economy have also influenced demand for seasonal hiring. Holiday job postings in 2022 weren\u2019t as elevated as postings overall, a potential reflection of several factors including a shift to e-commerce sales, changes in foot traffic at <a href=\"https:\/\/www.retailcouncil.org\/province\/national\/how-mall-foot-traffic-shifted-post-pandemic-and-what-it-means-for-long-term-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">large urban malls<\/a>, and different commuting patterns surrounding the rise of remote work.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Job seeker interest in seasonal work strongest in years<\/h2>\n\n\n\n<p>Filling seasonal openings in recent years likely hasn\u2019t been easy for many employers, even though holiday hiring appetite hasn\u2019t been as strong as the rest of the economy. However, this year could be different, and not just because employer demand has cooled: job seekers are also increasingly looking for seasonal work.&nbsp;<\/p>\n\n\n\n<p>Job searches explicitly including seasonal terms are a small share of overall Canadian job seeker activity on Indeed, but provide a barometer for interest in job opportunities over the holidays. In both 2020 and 2021, the share of searches featuring these terms was well below pre-pandemic levels. But in 2022 it rebounded to its 2019 trend, and the share has been even higher in 2023. As of November 3rd, 2023, seasonal-related searches stood at 2.4 searches per thousand Canadian job seeker searches, compared to 2.1 per thousand a year earlier.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"874\" src=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120621\/image-2.png\" alt=\"Line chart titled \u201cJob seekers increasingly looking for seasonal work,\u201d shows the share of Canadian job seeker searches including seasonal-related terms, with different coloured lines representing their share in 2019, 2021, 2022, and 2023, respectively. As of November 3, 2023, the seasonal search share was higher than it had been in recent years.\u00a0\" class=\"wp-image-14402\" srcset=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120621\/image-2.png 1600w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120621\/image-2-300x164.png 300w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120621\/image-2-1024x559.png 1024w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120621\/image-2-768x420.png 768w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/2\/2023\/11\/02120621\/image-2-1536x839.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\"><em>Line chart titled \u201cJob seekers increasingly looking for seasonal work,\u201d shows the share of Canadian job seeker searches including seasonal-related terms, with different coloured lines representing their share in 2019, 2021, 2022, and 2023, respectively. As of November 3, 2023, the seasonal search share was higher than it had been in recent years.\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<p>Solid levels of seasonal job seeker interest at least partly reflect the normalization of daily life as the pandemic has waned. But it also comes at a time when the Canadian labour market has weakened somewhat \u2014 including for younger workers \u2014 as the unemployment rate among those aged 15-to-24 in October stood at 11.4%, compared to 9.5% at the <a href=\"https:\/\/www150.statcan.gc.ca\/t1\/tbl1\/en\/cv!recreate.action?pid=1410028701&amp;selectedNodeIds=2D7,4D1,4D2,4D6,4D7,5D1,6D1&amp;checkedLevels=0D1,2D1&amp;refPeriods=20230101,20231201&amp;dimensionLayouts=layout2,layout2,layout2,layout2,layout2,layout2,layout3&amp;vectorDisplay=false\" target=\"_blank\" rel=\"noreferrer noopener\">start of the year<\/a>.\u00a0<\/p>\n\n\n\n<p>As a result, the elevated rate of seasonal searches could, at least in part, be a sign that job seekers aren\u2019t as confident finding work elsewhere, at a time when the overall economic outlook is subdued. Given the time crunch employers face when filling positions over the holidays, seasonal retail offers at least a temporary bridge for job seekers looking for more permanent work. Meanwhile, the softer labour market could make filling these job openings easier than in recent years.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong><em>Methodology<\/em><\/strong><\/p>\n\n\n\n<p><em>We track holiday-related job postings by tallying job postings on Indeed Canada that use terms like \u2018Christmas,\u2019 \u2018xmas,\u2019 \u2018santa,\u2019 \u2018holiday,\u2019 \u2018seasonal,\u2019\u2018advent,\u2019 as well as their French equivalents, while excluding terms like \u2018technician,\u2019 \u2018labourer,\u2019 \u2018lifeguard\u2019 that aren\u2019t unique to the holiday season. We track job seeker interest in seasonal jobs by counting the number of searchers on Indeed Canada using these same terms. All numbers in the post represent seven-day moving averages.<\/em><\/p>\n\n\n\n<p><em>The number of job postings on Indeed, whether related to paid or unpaid job solicitations, is not indicative of potential revenue or earnings of Indeed, which comprises a significant percentage of the HR Technology segment of its parent company, Recruit Holdings Co., Ltd. Job posting numbers are provided for information purposes only and should not be viewed as an indicator of performance of Indeed or Recruit. Please refer to the Recruit Holdings investor relations website and regulatory filings in Japan for more detailed information on revenue generation by Recruit\u2019s HR Technology segment.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even before the recent decline, job postings in seasonal retail weren\u2019t as strong as other sectors.<\/p>\n","protected":false},"author":103,"featured_media":14399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"recruiter-hub-blocks.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[607],"post_mwm_category":[715],"post_topic":[],"post_content_type":[],"post_duration":[],"post_actions":[],"post_franchise":[],"post_mwm_author":[670],"class_list":["post-14398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-featured","post_mwm_category-state-of-the-labour-market","post_mwm_author-bbernard"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holiday Hiring Appetite Cooler This Year, While Job Seeker Interest Rebounds - Indeed Hiring Lab Canada<\/title>\n<meta name=\"description\" content=\"Even before the recent decline, job postings in seasonal 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