{"id":12086,"date":"2021-06-09T17:18:33","date_gmt":"2021-06-09T15:18:33","guid":{"rendered":"https:\/\/www.hiringlab.org\/de\/?p=12086"},"modified":"2021-06-09T17:18:33","modified_gmt":"2021-06-09T15:18:33","slug":"buchkapitel-studierende","status":"publish","type":"post","link":"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/","title":{"rendered":"Indeed-Daten zeigen: So wird nach Praktika und Werkstudentenjobs gesucht"},"content":{"rendered":"\n

Studierende sind die Fachkr\u00e4fte von morgen. Diese fr\u00fch an das Unternehmen zu binden, kann eine Strategie sein, dem Mangel an Fachkr\u00e4ften zu begegnen. Dazu ist es hilfreich zu verstehen, wie Studierende nach Praktika und Werkstudentenjobs suchen. Mit Indeed-Daten bin ich dieser Frage auf den Grund gegangen. Die Ergebnisse der Analyse sind im Kapitel \u201eWie ticken Studierende bei der Suche nach Praktika und Werkstudentenjobs\u201c im neu erschienenen Buch \u201cFuture Talents: Personalgewinnung und Bindung von Praktikanten und Studierenden\u201d von Marcel R\u00fctten<\/a> und Kristina Bierer nachzulesen.<\/p>\n\n\n\n

Die folgenden Fragen habe ich untersucht: Wann suchen Studierende nach Praktika und Werkstudentenjobs? Was wird in das \u201eWas\u201c-Feld bei der Jobsuche eingetippt? Welche Rolle spielt der Ort bei der Suche? Was k\u00f6nnen wir daraus zur Mobilit\u00e4t von Studierenden ableiten? Und wie stark ist das Interesse von internationalen Studierenden an Unternehmen in Deutschland? Aus den Erkenntnissen der Analyse leite ich praxisnahe Empfehlungen f\u00fcr Unternehmen ab. Sowohl Gro\u00dfunternehmen als auch kleine und mittelst\u00e4ndische Unternehmen (KMU) k\u00f6nnen sich davon zum Nachdenken anregen lassen, das bisherige Bauchgef\u00fchl beim Recruiting best\u00e4tigt finden oder auch komplett neue Anregungen mitnehmen.<\/p>\n\n\n\n

Hier geht es zum Buch \u201cFuture Talents: Personalgewinnung und Bindung von Praktikanten und Studierenden<\/a>\u201d, erschienen im Springer Verlag. Viel Spa\u00df beim Lesen.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Neuer Buchbeitrag zum Suchverhalten von Studierenden erschienen.<\/p>\n","protected":false},"author":39,"featured_media":12130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"recruiter-hub-blocks.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"post_mwm_category":[242],"post_topic":[],"post_content_type":[],"post_duration":[],"post_actions":[],"post_franchise":[],"post_mwm_author":[222],"class_list":["post-12086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","post_mwm_category-arbeitsmarktanalysen","post_mwm_author-hering"],"acf":[],"yoast_head":"\nIndeed-Daten zeigen: So wird nach Praktika und Werkstudentenjobs gesucht - Indeed Hiring Lab Germany<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indeed-Daten zeigen: So wird nach Praktika und Werkstudentenjobs gesucht - Indeed Hiring Lab Germany\" \/>\n<meta property=\"og:description\" content=\"Neuer Buchbeitrag zum Suchverhalten von Studierenden erschienen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/\" \/>\n<meta property=\"og:site_name\" content=\"Indeed Hiring Lab Germany\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-09T15:18:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hiringlab.org\/de\/wp-content\/uploads\/sites\/5\/2021\/06\/GettyImages-157193947_optimized.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1700\" \/>\n\t<meta property=\"og:image:height\" content=\"1133\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annina Hering\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/\"},\"author\":{\"name\":\"Annina Hering\",\"@id\":\"https:\/\/www.hiringlab.org\/de\/#\/schema\/person\/556273c85fa41e425a043b07a34e5e88\"},\"headline\":\"Indeed-Daten zeigen: So wird nach Praktika und Werkstudentenjobs gesucht\",\"datePublished\":\"2021-06-09T15:18:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/\"},\"wordCount\":220,\"image\":{\"@id\":\"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/5\/2021\/06\/02183109\/GettyImages-157193947_optimized.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/\",\"url\":\"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/\",\"name\":\"Indeed-Daten zeigen: So wird nach Praktika und Werkstudentenjobs gesucht - Indeed Hiring Lab Germany\",\"isPartOf\":{\"@id\":\"https:\/\/www.hiringlab.org\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/5\/2021\/06\/02183109\/GettyImages-157193947_optimized.jpg\",\"datePublished\":\"2021-06-09T15:18:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.hiringlab.org\/de\/#\/schema\/person\/556273c85fa41e425a043b07a34e5e88\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.hiringlab.org\/de\/blog\/2021\/06\/09\/buchkapitel-studierende\/#primaryimage\",\"url\":\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/5\/2021\/06\/02183109\/GettyImages-157193947_optimized.jpg\",\"contentUrl\":\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/5\/2021\/06\/02183109\/GettyImages-157193947_optimized.jpg\",\"width\":1700,\"height\":1133,\"caption\":\"Studenten sitzen im H\u00f6rsaal einer Universit\u00e4t. 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