{"id":12706,"date":"2025-09-16T03:30:08","date_gmt":"2025-09-15T17:30:08","guid":{"rendered":"https:\/\/www.hiringlab.org\/au\/?p=12706"},"modified":"2025-09-16T03:30:09","modified_gmt":"2025-09-15T17:30:09","slug":"christmas-hiring-off-to-a-slow-start","status":"publish","type":"post","link":"https:\/\/www.hiringlab.org\/au\/blog\/2025\/09\/16\/christmas-hiring-off-to-a-slow-start\/","title":{"rendered":"Tinsel Trouble: Australian Christmas Hiring Off to a Slow Start"},"content":{"rendered":"\n<p><strong>Key points:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In early September, 2.0% of Australian job postings mentioned Christmas in the job title \u2014 down from 2.6% at the same time last year.\u00a0<\/li>\n\n\n\n<li>Jobseeker interest through early September is unusually strong, possibly reflecting higher unemployment and the lingering impact of Australia\u2019s cost-of-living crisis.\u00a0<\/li>\n\n\n\n<li>In early September, 1.6% of jobseeker searches were for Christmas-related jobs, up from 1.2% last year.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>While it\u2019s still early, Christmas hiring is off to a sluggish start this year, with Christmas-related job postings tracking well behind the past three years. That\u2019s unfortunate for jobseekers, who are searching earlier and more often for these jobs than we\u2019ve seen before.&nbsp;<\/p>\n\n\n\n<p>Demand for Christmas workers is often determined by the number of products you expect to sell and the number of customers you need to service. Both increase sharply throughout November and December, requiring retailers to temporarily increase their staffing.&nbsp;<\/p>\n\n\n\n<p>In the June quarter, the volume of retail products sold was 1.5% higher than a year ago. That\u2019s a notable turnaround from the downward trend throughout 2023 and 2024. That\u2019s been achieved via strong population growth, which offset fewer volumes per household.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rba.gov.au\/statistics\/cash-rate\/#cash-rate-chart\" target=\"_blank\" rel=\"noreferrer noopener\">Three interest rate cuts from the Reserve Bank of Australia have also supported household spending<\/a>, along with government subsidies that have partially addressed cost-of-living issues.\u00a0<\/p>\n\n\n\n<p>In many respects, retail conditions leading into Christmas this year are brighter than we\u2019ve seen in several years. And yet, hiring trends don\u2019t reflect that optimism.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Christmas recruitment started late this year<\/strong><\/h2>\n\n\n\n<p>On September 10, job postings featuring keywords such as \u2018Christmas\u2019 or \u2018Xmas\u2019 in their job titles accounted for 2.0% of all Australian job postings on Indeed. That compares unfavourably to 2023 and 2024, when it was 2.4% and 2.6% at the same stage.&nbsp;&nbsp;<\/p>\n\n\n\n<p>While Christmas-related hiring has certainly been sluggish, it\u2019s perhaps not as bad as it first seems. The gap between this year and last has closed considerably in recent weeks, from 55% in mid-August to 21% by September 10. Sluggish hiring may simply reflect delayed hiring rather than reduced hiring.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Christmas hiring last year peaked in early October before declining sharply throughout November and December.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043823\/image-2-1024x562.png\" alt=\"Line graph titled \u201cAustralian Christmas job postings.\u201d With a vertical axis ranging from 0 to 4%, Christmas job postings in 2025, as a share of Australian postings, are tracking well behind last year.\" class=\"wp-image-12709\" srcset=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043823\/image-2-1024x562.png 1024w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043823\/image-2-300x165.png 300w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043823\/image-2-768x421.png 768w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043823\/image-2-1536x843.png 1536w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043823\/image-2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Line graph titled \u201cAustralian Christmas job postings.\u201d With a vertical axis ranging from 0 to 4%, Christmas job postings in 2025, as a share of Australian postings, are tracking well behind last year.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jobseekers are active earlier this year<\/strong><\/h2>\n\n\n\n<p>Searches for Christmas work usually peak later than job postings, often towards the end of November (compared to October for job postings). But this year, jobseeker activity is tracking well ahead of schedule, with search volumes reaching current levels a week earlier than in 2024.<\/p>\n\n\n\n<p>On September 10,&nbsp; 1.6% of searches on Indeed were for Christmas jobs, up from 1.3% and 1.1% in 2024 and 2023, respectively.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043824\/image-1-1024x563.png\" alt=\"Line graph titled \u201cAustralian Christmas job searches.\u201d With a vertical axis ranging from 0 to 2.5%, Christmas-related searches this year are tracking well ahead of previous years, as a share of total Australian searches. \u00a0\u00a0\" class=\"wp-image-12708\" srcset=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043824\/image-1-1024x563.png 1024w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043824\/image-1-300x165.png 300w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043824\/image-1-768x422.png 768w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043824\/image-1-1536x844.png 1536w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043824\/image-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Line graph titled \u201cAustralian Christmas job searches.\u201d With a vertical axis ranging from 0 to 2.5%, Christmas-related searches this year are tracking well ahead of previous years, as a share of total Australian searches. \u00a0\u00a0<\/em><\/figcaption><\/figure>\n\n\n\n<p>Search volumes might be higher and earlier than normal due to the lingering impacts of Australia\u2019s cost-of-living crisis and the <a href=\"https:\/\/www.abs.gov.au\/statistics\/labour\/employment-and-unemployment\/labour-force-australia\/latest-release#unemployment\" target=\"_blank\" rel=\"noreferrer noopener\">recent increase in the unemployment rate<\/a>. Christmas jobs often aren\u2019t permanent, but they can provide a crucial cash injection for households during what is often the most expensive time of year.\u00a0<\/p>\n\n\n\n<p>And if that\u2019s true, then the typical jobseeker for these Christmas jobs may also have changed \u2014 still plenty of students, but also a lot of adults facing tight household budgets.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who is hiring this year?<\/strong><\/h2>\n\n\n\n<p>While Christmas job opportunities are heavily concentrated in the retail sector, a spending frenzy can spill over to other parts of the economy. A day-long shopping spree isn\u2019t complete without meals, snacks and refreshments, creating food service roles. School holidays create youth-related jobs at holiday camps and activities, while holiday travel boosts hiring in the hospitality sector. And don\u2019t forget that all those toys, clothes and other gifts don\u2019t magically appear on shelves \u2014 they must be first delivered to stores from warehouses, creating jobs in transport and logistics.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"255\" src=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043824\/image.png\" alt=\"Table titled \u201cRetail dominates AU Christmas opportunities.\u201d This table lists the top 10 recruiters for Christmas jobs since the beginning of August 2025. The Reject Shop, Kmart and Sunglass Hut were the top three.\u00a0\u00a0\" class=\"wp-image-12707\" style=\"width:707px;height:auto\" srcset=\"https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043824\/image.png 595w, https:\/\/d341ezm4iqaae0.cloudfront.net\/hiringlaborg\/sites\/6\/2025\/09\/03043824\/image-300x129.png 300w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><figcaption class=\"wp-element-caption\"><em>Table titled \u201cRetail dominates AU Christmas opportunities.\u201d This table lists the top 10 recruiters for Christmas jobs since the beginning of August 2025. The Reject Shop, Kmart and Sunglass Hut were the top three.\u00a0\u00a0<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Australia\u2019s Christmas hiring season is off to a slow start. Job opportunities are tracking well behind last year, although the gap has narrowed in recent weeks. But the good news for employers is that jobseekers are more active than ever, with search activity pacing well ahead of last year.&nbsp;<\/p>\n\n\n\n<p><strong>Methodology<\/strong><\/p>\n\n\n\n<p><em>We define Christmas job postings as those with one or more holiday-themed terms in the job title, including, but not limited to, \u2018Christmas,\u2019 \u2018Xmas\u2019 and \u2018holiday.\u2019 Seasonal job searches are defined as those containing one or more of the same list of holiday-related terms.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A sluggish start to Christmas hiring this year is unfortunate for Australian jobseekers, but it\u2019s left employers spoilt for choice. <\/p>\n","protected":false},"author":103,"featured_media":12710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"recruiter-hub-blocks.php","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[1],"tags":[139],"post_mwm_category":[224],"post_topic":[],"post_content_type":[],"post_duration":[],"post_actions":[],"post_franchise":[],"post_mwm_author":[182],"class_list":["post-12706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-spotlight","post_mwm_category-state-of-the-labour-market","post_mwm_author-cpickering"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tinsel Trouble: Australian Christmas Hiring Off to a Slow Start - Indeed Hiring Lab Australia<\/title>\n<meta name=\"description\" content=\"A sluggish start to Christmas hiring this year is unfortunate for 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