{"id":12602,"date":"2024-09-10T09:41:22","date_gmt":"2024-09-09T23:41:22","guid":{"rendered":"https:\/\/www.hiringlab.org\/au\/?p=12602"},"modified":"2024-09-16T14:30:02","modified_gmt":"2024-09-16T04:30:02","slug":"australian-retailers-gear-up-for-christmas","status":"publish","type":"post","link":"https:\/\/www.hiringlab.org\/au\/blog\/2024\/09\/10\/australian-retailers-gear-up-for-christmas\/","title":{"rendered":"Santa\u2019s Little Helpers Wanted: Australian Retailers Gear up for Christmas"},"content":{"rendered":"\n<p><strong>Key Points:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At the end of August, 1.6% of Australian job postings mentioned Christmas in their job title \u2014 similar to last year, despite otherwise subdued retail conditions.<\/li>\n\n\n\n<li>Jobseeker interest in these Christmas opportunities remains above normal levels, possibly reflecting cost-of-living concerns. At the end of August, 1.0% of job searches on Indeed were for Christmas work, up from 0.9% last year.&nbsp;<\/li>\n\n\n\n<li>The retail sector dominates Christmas job creation, with prominent department stores, clothing and jewelry brands at the forefront.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Despite a challenging economic environment, Christmas job postings in Australia are pacing similarly to last year, suggesting retailers remain optimistic heading into their busiest time of year. And luckily for retailers, there are a lot of jobseekers actively pursuing these Christmas opportunities.&nbsp;<\/p>\n\n\n\n<p>This optimism from retailers is surprising given the challenges facing the retail industry. While higher prices continue to drive up retail spending, retail volumes have declined for the past two years, down 0.6% over the past year and 2.0% from their peak in the June quarter 2022. In other words, retailers are pushing fewer goods out the door, typically leading to reduced staffing needs.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe2MtI-bLGTDsV3i37ZmwQcKF7wiehhK-yYpjbAFCl05nAiBzaV7C2tk0N2YQBt-ZinDfVR8Q9GPffvpSHR9tw3ukVSmA251QdTSijU2LsOrj8ntCsOtbhC7B6Cm41phnqaRhAbT5N9J_X3AhE3SNzGDAb9?key=w2sY_Fvua-y2Tu7feyhNjQ\" alt=\"Line graph titled \u201cAustralian retail trade growth\u201d. With a vertical axis running from -10 to 30%, retail volumes have fallen considerably over the past two years, despite the value of retail trade increasing.\u00a0\" \/><figcaption class=\"wp-element-caption\"><em>Line graph titled \u201cAustralian retail trade growth\u201d. With a vertical axis running from -10 to 30%, retail volumes have fallen considerably over the past two years, despite the value of retail trade increasing.&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<p>However, the disconnect between current retail conditions and Christmas hiring can perhaps be explained by the fact that many retailers are still operating with fewer employees than desired. The job vacancy rate across the industry (2.2% of all jobs) is still 65% above its pre-pandemic average. Even with reduced sales, the industry still needs more workers to support widespread hiring in the lead-up to Christmas.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfB77TF8sObCv-8NS2RD7Yi31_MtIrBrRpcFSrwsdzDzXhSj6QTue5qq3V8vExRfr54nfVbF_D1ytN11KYqYrkNyQY6W2L_499O1fbKTiXtP9i9xPU1oBQIEGHt6EFUGZH8rNjZDaMLjh46s63FwF_nLrdP?key=w2sY_Fvua-y2Tu7feyhNjQ\" alt=\"Line graph titled \u201cAustralian retail job vacancy rate\u201d. With a vertical axis ranging from 0 to 4%, the job vacancy rate was 2.4% in the March quarter, around 80% higher than its level from 2010 to 2019.\u00a0\u00a0\u00a0\" \/><figcaption class=\"wp-element-caption\"><em>Line graph titled \u201cAustralian retail job vacancy rate\u201d. With a vertical axis ranging from 0 to 4%, the job vacancy rate was 2.4% in the March quarter, around 80% higher than its level from 2010 to 2019.&nbsp;&nbsp;&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Christmas recruitment started in July<\/h2>\n\n\n\n<p>By the end of August, job postings featuring keywords such as \u2018Christmas\u2019 or \u2018Xmas\u2019 in their job title accounted for 1.6% of all Australian job postings on Indeed, practically identical to both 2022 and 2023. And in October of last year, Christmas-related job postings peaked at almost 3% of all job postings.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXffIG8liAthzM9mUx42bm_hwYVDuif_kgsqUpxm6WCyW1SE6rx-zruih6tXi7YsOsx873wmnyjcZj2S4gK1RoCPbXdfi41gD2ra-cTmWZlVcb6TB5hVegIdLqxn86ww3M6P_JKvaq4V3nQofVPLqSdR4scp?key=w2sY_Fvua-y2Tu7feyhNjQ\" alt=\"Line graph titled \u201cAustralian Christmas job postings.\u201d With a vertical axis ranging from 0 to 4%, Christmas job postings in 2024, as a share of Australian postings, are tracking similarly to last year.\" \/><figcaption class=\"wp-element-caption\"><em>Line graph titled \u201cAustralian Christmas job postings\u201d. With a vertical axis ranging from 0 to 4%, Christmas job postings in 2024, as a share of Australian postings, are tracking similarly to last year.<\/em><\/figcaption><\/figure>\n\n\n\n<p>In recent years, Australian employers have started advertising earlier than usual. The first Christmas jobs now appear in July before ramping up further in&nbsp;August. With the <a href=\"https:\/\/www.abs.gov.au\/statistics\/labour\/employment-and-unemployment\/labour-force-australia\/latest-release\" target=\"_blank\" rel=\"noreferrer noopener\">unemployment rate still low<\/a> (4.2%) and <a href=\"https:\/\/www.abs.gov.au\/statistics\/labour\/labour-accounts\/labour-account-australia\/latest-release\" target=\"_blank\" rel=\"noreferrer noopener\">job vacancies elevated<\/a>, this could reflect strong competition for talent. It also might be in response to the growing popularity of American-style \u2018Black Friday\u2019 sales in November, which spur <a href=\"https:\/\/www.abs.gov.au\/media-centre\/media-releases\/black-friday-sales-lift-retail-turnover-november\" target=\"_blank\" rel=\"noreferrer noopener\">earlier Christmas spending<\/a>.&nbsp;<\/p>\n\n\n\n<p>This year, Christmas-related job postings reached three times their June quarter average on 25 July \u2014 the first time this has occurred before August \u2014 and five times their average by 5 August. In both cases, much earlier than in previous years. However, that gap closed, at least compared to last year, over the second half of August.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdPlKPKapL2Z0fsp3IO1LoWGVJluDIqGfquUCZ7uNZW5HTLAdYYOdbWtnEIYfGoA1wdKetLlQITU512wXvG0DU7DdwqyPlptvuacf_B3OnIxeD5S8UVDStAm3sPWa-CmBper_8y6PgPcOSOFmG6hskfNv_f?key=w2sY_Fvua-y2Tu7feyhNjQ\" alt=\"Table titled \u201cAustralian Christmas job postings\u201d. In 2024, Christmas-related job postings ramped up earlier than normal, reaching three times and five times its June quarter average much faster than in previous years.\u00a0\" \/><figcaption class=\"wp-element-caption\"><em>Table titled \u201cAustralian Christmas job postings\u201d. In 2024, Christmas-related job postings ramped up earlier than normal, reaching three times and five times its June quarter average much faster than in previous years.&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Jobseekers are more active this year<\/h2>\n\n\n\n<p>Searches for Christmas work usually peak later than job postings, often towards the end of November (compared to October for job postings). This year, jobseeker searches for Christmas work are slightly above last year\u2019s levels and significantly higher than in 2021 and 2022. At the end of August, 1.0% of searches on Indeed were for Christmas jobs, compared to 0.9% last year, and 0.6% and 0.7%&nbsp; in 2022 and 2021, respectively.&nbsp;&nbsp;<\/p>\n\n\n\n<p>So far, search volumes appear to be a few days ahead of last year\u2019s schedule and at least a few weeks ahead of search trends in 2021 and 2022.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdju_0GA32CHVat4asIQZrFtWLgQTeXgXiiu4J7ZpTRx-hBY-_YIMnsXHtlnlmjZku7LI7OYahYw1ha0m7gm_j25cz4nYmtkFiM6OJ7aFf-3pZNYO8B4AA1aaNoroy0LM9r6dU4GJAetCc19ThTsKYSov3q?key=w2sY_Fvua-y2Tu7feyhNjQ\" alt=\"Line graph titled \u201cAustralian Christmas job searches\u201d. With a vertical axis ranging from\u00a00 to 2.5%, Christmas-related searches this year are tracking well ahead of previous years, as a share of total Australian searches.\u00a0\u00a0\u00a0\" \/><figcaption class=\"wp-element-caption\"><em>Line graph titled \u201cAustralian Christmas job searches\u201d. With a vertical axis ranging from&nbsp;0 to 2.5%, Christmas-related searches this year are tracking well ahead of previous years, as a share of total Australian searches.&nbsp;&nbsp;&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Who is hiring this year?<\/h2>\n\n\n\n<p>While Christmas job opportunities are heavily concentrated in the retail sector, a spending frenzy can spill over to other parts of the economy. A day-long shopping spree isn\u2019t complete without meals, snacks and refreshments, creating food service roles. School holidays create youth-related jobs at holiday camps and activities, while holiday travel boosts hiring in the hospitality sector. And don\u2019t forget that all those toys, clothes and other gifts don\u2019t magically appear on shelves, they must be first delivered to stores from warehouses, creating jobs in transport and logistics.&nbsp;<\/p>\n\n\n\n<p>As for the biggest Christmas employers, they tend to be similar from year-to-year, and this year is no different. In 2024, the top employers for Christmas jobs included department stores, major clothing brands and jewelers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdd45TBGUk695QOyhjzRW1zH9LH8L0h5jTQPM0N8hAVObqCApHbXx2MBICACT6xLOZ0zXhziy7CC2TvDdUXLYR4VNVpeFSDMffzZ1YN8Vy_5b8_Sfln2KVTqebHzfcLT_bBQLAijQ4SffT2dUqFnamChKY0?key=w2sY_Fvua-y2Tu7feyhNjQ\" alt=\"Table titled \u201cRetail dominates AU Christmas opportunities\u201d. This table lists the top 10 recruiters for Christmas jobs since the beginning of August.\u00a0\" \/><figcaption class=\"wp-element-caption\"><em>Table titled \u201cRetail dominates AU Christmas opportunities\u201d. This table lists the top 10 recruiters for Christmas jobs since the beginning of August.&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Overall, the demand for Christmas workers remains strong this year, despite the retail sector\u2019s struggles. The good news for recruiters is that this demand is matched by higher-than-usual interest from jobseekers, as cost-of-living pressures may be driving more Australians to seek extra hours during what inevitably becomes the most expensive time of year.&nbsp;<\/p>\n\n\n\n<p><strong>Methodology<\/strong><\/p>\n\n\n\n<p><em>We define Christmas job postings as those with one or more holiday-themed terms in the job title, including, but not limited to, \u2018Christmas,\u2019 \u2018Xmas\u2019 and \u2018holiday.\u2019 Seasonal job searches are defined as those containing one or more of the same list of holiday-related terms.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite a rough year for Australian retailers, Christmas hiring is on track with last year\u2019s figures. That\u2019s great news for Australian jobseekers, many of whom are looking for additional work ahead of the Christmas holidays.<\/p>\n","protected":false},"author":103,"featured_media":12603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"recruiter-hub-blocks.php","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[1],"tags":[140],"post_mwm_category":[226],"post_topic":[],"post_content_type":[],"post_duration":[],"post_actions":[],"post_franchise":[],"post_mwm_author":[182],"class_list":["post-12602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-featured","post_mwm_category-jobseeker-behaviour","post_mwm_author-cpickering"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Santa\u2019s Little Helpers Wanted: Australian Retailers Gear up for Christmas - Indeed Hiring 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